Sony Music, after a fallout with Soundcloud has removed original recordings of some of its top artistes from the audio streaming platform. The Soundcloud profiles of Adele, Hozier, Miguel, Kelly Clarkson, Passion Pit, which were initially hosted and shared on Soundcloud before now, are void of any of their recordings as of now. Also, Leon Bridges, who got signed on a deal through the exposure of his music on Soundcloud has been affected by Sony’s decision.
Sony’s move has been linked to a break down in negotiation that was referred to as ‘lack of monetization opportunities’ on Sony’s part. SoundCloud had earlier introduced advertising last year, allowing users to collect royalties for the first time.
Soundcloud has released a statement reassuring users of their commitment and disclosed its openness for new partners & label:
“We are in ongoing conversations with major and independent labels and will continue to add partners to the program,” says SoundCloud in a statement. “We’ve always put control in the hands of creators, and anyone who makes music and audio can decide when and how they want to share it with fans, allowing artists to essentially broadcast out to the world the availability of new content.”
As it is, no one has reported a story on all sides of the situation, especially because Sony Music is yet to address the issue. However, it’s imperative that artistes be present on audio streaming platforms, if only for promotional purposes. So if Sony is going to take music off Soundcloud, there just might be a probability that Sony will give its music to Tidal, Spotify or some other platform. Or maybe not.