It’s not a photo. It’s not a gif. It’s a Boomerang.
Ok so we know not to call the videos from this app GIFs.
Today, we’re announcing Boomerang from Instagram, a new video app that lets you turn everyday moments into something fun and unexpected.
Capture a friend jumping off a diving board, defying physics as she flies back and forth through the air. Transform an ordinary selfie with your friends into a funny video. Get that exact moment your friend blows out his birthday candles, then watch them come back to life again and again.
Note that selfies are called Selfiebooms while normal photos are called Boomerangs.
Press a button and the app does the rest. Boomerang takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward. Shoot in portrait or landscape. Share it on Instagram. Boomerang automatically saves it to your camera roll. We’re inspired by the visual stories you tell on Instagram.
We’re already having fun with Boomerang. How about you?
Download Boomerang from Instagram here:
Android Google Play.