LinkedIn is considered one of the top ranking social media platforms in the world. However, it’s not doing as good as its counterparts (Twitter and Facebook) in terms of number of active users. While Twitter boasts of 320 million monthly active users and Facebook has recorded 1.49 billion monthly active users for June 2015, LinkedIn is calculating its user statistics on a different scale for a good reason.
The ‘professional’ network has 400 million cumulative users but only 100 million (25%) are active users.
Here are the possible reasons for this situation:
- Why are people on LinkedIn?
Everyone is on LinkedIn. Most of its users are there to build their professional resumes and connect with prospective employers. Now, some of these users consider LinkedIn boring because it is not as fun as other social media platforms.
- When do people usually visit LinkedIn?
Err… Once a day? Once a week? When they need jobs? When they need background information on an employer or entrepreneur they’re trying to pitch a business to?
- What’s the motivation to go on LinkedIn?
Facebook and Instagram have suggested friends, funny videos and interesting photos. Twitter feeds us with rants, bants, GIFs, short videos and all other content for short attention spanned people. LinkedIn? Long reads from those we follow, career endorsements, a boring messaging section. Sighs
- What do people hate about LinkedIn?
Hopefully, LinkedIn users will change how they feel about the network soon enough.