Ronaldo As A ‘Homeless’ Man Shows How Brands Should Use Celeb Endorsements

It’s not enough to get celebrities to pose with products, smile at the cameras and get their images plastered all over billboards and Google’s display networks saying that your products are the shiznitch. No, it’s not. That’s not what the consumer really wants. What the consumer wants is to be given opportunities to relate with celebrities that they love, from time to time. They want an exchange, even if it’s just a platform to say “hi”.

A headphone company took advantage of this insight and used popular and award winning footballer, Cristiano Ronaldo to create an unforgettable experience with football lovers at a park in Madrid, Spain.

The video has gone viral and a lot of Spanish residents have used the video on their own YouTube pages.

cristiano-ronaldo-homeless-man

Imagine the owners of the brand simply put out a picture of Cristiano Ronaldo holding their product… Do you really think it would have gone this far?

 

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