Stop looking back, you did. Yes, you.
Much has already been said about Olajumoke and her fairytale rise to prominence. She has been the talk of the town for a sea of reasons since her picture, if we can call it that, interrupted our world sometime in January.
From initially being mistaken for a model, to being recognised as the bread-seller deserving of runways and billboard, hers is a classic example of a fairy tale.
Expectedly, a lot of theories have been expounded to explain her sudden rise to prominence almost within a twinkle of an eye.
From hardwork, to chance, to luck, to prayers, to God, to courage and what have you, many are the things and people that have received credit for Olajumoke’s rise to grace from grass.
But research has shown that one person has not been given due credit. You.
So Nigerian company, BHM that decided to find out what made #Olajumoke go viral. The answers are quite interesting.
First, they found that the medium on which the now famous first photograph which featured Olajumoke and her tray of bread was shared contributed to how far her story travelled. Why? Because studies have shown that some media make it easier for people, including you, to share stuff than others. Instagram and Twitter fall in that category and those were where Olajumoke’s photographs debuted.
Second, they found that her story “had the ingredients for a hearty virality soup”. Simply put, because that famous photograph pictured Olajumoke, then unknown, doing something big, “modelling”, it was easier for people to connect with it and share. Yes, other studies show that the presence of an amateur doing inspirational things, or a professional doing the mundane evoke the emotions that influence virality.
They also found that the novelty of her story, the presence of notable personalities, TY Bello and Tinie Tempah, amongst other factors contributed to the big bang Olajumoke achieved.
Have you seen how you made her a star?
Tinie Tempah might have been the reason for the photoshoot, TY Bello might have taken the perfect shot, Olajumoke definitely could not have chosen a more perfect time to bomb the shoot, still we won’t be talking about Olajumoke without you.
You, it was, that connected with her. You, it was, that asked questions. You, it was, that hit the like button. You, it was, that shared the photo. You made her go viral! You made her a star!
Click here to download the full report from BHM.