#LAIFAwards2015: How We Identified Which Ad Men Belonged To Which Agencies

The 10th edition of the LAIF awards was an interesting and memorable one; from ladies’ man Ebuka Obi-Uchendu hosting the event to Princess delivering comic advice and sharing her crazy experiences at the American Embassy, the day was legit lit.


We however noticed one thing throughout the event – each agency was able to distinguish itself without saying a word. Funny right? See how they did it.

  • Insight Communications: These guys have the most liberal looking ad men. Creative leads, Gbenga Boglo and Chima Okenimkpe rocked their dreadlocks while Folake Steaze Johnson tried to play girly with her beads and jumpsuit, although her walk and tattoos gave her away as an epic tomboy.


  • X3M Ideas: Call them the screamers. They cheered so much that the comedienne, Princess had to calm them down. Seriously.

Princess is at her hilarious best tonight! #LAIFAWARDS2015 #LAIFAt10 #X3MIdeas

A video posted by BlackHouse Media (@bhmng) on

    • Noah’s Ark: Besides winning the Grand Prix and being the envy of all at the end, you could guess that out of every 5 awards collected for each category, Noah’s Ark was on the train. One look at them and you can easily tell they are the geeks of the ad industry, or maybe not.

Congrats Noah’s Ark Communications ? #LAIFawards2015 #Laifat10 A photo posted by ID Africa (@idafricang) on

  • 7even Interactive: With about 5 of their team members clad in Buba and Sokoto, we could tell this team were statement makers. Disregarding rivalry, they cheered all of those who took home prizes.

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    • TBWA/Concept Nigeria: We didn’t get to see or hear too much from these guys but one of them (code name: Ken Atunwa) was an eye-popper. We couldn’t help but stare at him looking dapper in his designer suit.


Nice @KenAtunwa ? #LAIFawards2015 #Laifat10


A photo posted by ID Africa (@idafricang) on

  • Etu Odi: Uzoma O. Okoye and his cohorts love to laugh. At some point when Princess was handling the mic, they laughed so hard everyone turned to their table once or twice.

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  • SO & U: Princess mentioned that a certain agency was having a filled day with the small chops. Wondering if it’s a coincidence that there’s a picture of the SO & U team wining and dining, or maybe they are actually foodies like us.


  • DDB Lagos: If Clement Vigne is anything like his team mates, then we’ll know DDB loves pictures. LOL.

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Screen Shot 2015-11-24 at 5.42.30 PM

The photos below show people and memorable moments we can’t forget.

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Try captioning each photo. winks

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