It is totally normal for people to assume what the core of your business is by virtue of the industry to which you belong. A lot of times when you mention that you belong to the digital marketing industry, it is concluded that you are all about ‘posting information’ and ‘asking for follow backs’ on social media platforms.
The varied principles and strategy of a digital marketing firm will determine which area or aspect of digital marketing it will excel in the most.
Some companies are impeccable at breaking down data, some produce wonderful graphics while some are viral marketing experts – and of course, some are just (for lack of a better word) ‘basic’.
The 7 categories described below are the usual types of digital marketers you can easily find.
Which digital marketer are you?
Do add any category you think might be missing from the infographic.