Producers of 2013 horror movie, Carrie (an adaptation of Stephen King novel), decided to play a prank on unsuspecting customers at a NY coffee shop.
Needing some little extra promotion a few months to its release, the makers of the film decided to pull a pretty clever stunt.
The video went viral and the $30m movie grossed almost $90m at the box office!
Nice move!
Now that’s the power of a good stunt