Facebook is considered king over all social media networks because of its influence and its number of users, so it was a big deal when it shut down temporarily last week Thursday for a short while… a rather long while because quite a lot of people noticed.
On September 28, 2015 (4 days later), Facebook shut down temporarily again. According to BBC, an engineer at the company claimed that the problem was with its Graph API – the ‘core’ of Facebook’s system.
Sadly, the Facebook team didn’t think it was necessary to redirect its users to back-up site or send personal messages to every user that may have experienced the blackout, instead they left its users to speculate elsewhere and the outcome did not favour Facebook. BBC stated that Facebook’s shares declined by 4% at $89.25 (£58.83) shortly after the site’s blackout.
The issue here is not why the site is down but where Facebook users head to to discuss the situation. In this case, the users are heading to Facebook and #FacebookDown is a collection of what people think about the situation.
— Aliya #PakArmy (@PakistaniMN) September 29, 2015
— Joy Morron (@joymorron) September 29, 2015
When things like this happen, redirect your users to a back up site or inform them of a blackout before it happens. Don’t leave any room for competition.
Control the situation.