Facebook, originally known for social networking has in recent times been gradually transforming into a communication conglomerate, especially with Video Play, Caller App, and Group App.
Recent numbers suggest that with the level of acceptance and engagement of the new Facebook offerings by users, Facebook is indeed gradually capturing every aspect of the user’s daily life.
With More than 45 billion messages & over 4billion video views now sent & viewed on Facebook daily, it is clear that viewing Facebook as a mere social networking app might be the understatement of the century.
Leveraging on the new positioning of Facebook in terms of reach and quality engagement with its cluster of Apps, is perhaps the best step at this point for brands, especially at a time when Facebook is turning to a social companion and a media conglomerate.
Photo Credit: Facebook