Pinterest announced that they will be introducing buyable pins in a few weeks. Buyable pins allows you to buy goods on Pinterest instead of just viewing, sharing and saving them. Pinterest buyable pins will be called “Buy it” and will be coloured blue.
This means that e-commerce owners just got a better social media platform for business. Unlike Instagram and Facebook where business owners have to attach phone numbers and BBM contacts to get customers to buy. Pinterest ‘buy it’ is definitely the answer to easier shopping on social media.