Digital marketing professionals have continually preached that brand storytelling is the gospel of marketing communications. This is because it is a tested means of attracting a brand’s target audience by leveraging on consumer experiences, gathered from insights and observations. When brand storytelling is used effectively and consistently, consumers feel an emotional connection with the brand in question, and consequently build and develop relationships with the brand and with time end up as brand advocates at certain points in their life.
Seun Agbelusi is one of the digital marketing professionals in Nigeria using brand storytelling in a remarkable way.
She has worked on a good number of unforgettable Nigerian advertising campaigns for brands such as Star, Maltina, Close Up, Chi, Coartem, VISA, Gillette, MTN Nigeria. You can view some of the projects she has worked on here.
Seun holds a BSc in Biological Sciences (Zoology) from the University of Agriculture, Abeokuta. She is an alumnus of Orange Academy, Nigeria. She also trained at the Met Film School, England and Massachusetts Institute of Technology, United States between 2013 and 2014.
Currently a digital copywriter at Aqua Online (Wunderman), Seun has worked with reputable digital and advertising agencies such as DM Visuals (2008), Dijo Communications (2008),Lowe Lintas (2009-2012) and BBDO/Proximity West Africa (2012-2015).
Known as @seuncr8vwox on Twitter, Seun actively contributes to Twitter conversations bordering on marketing communications, government, politics and technology. She is also interested in fashion branding.