The internet is heavily dependent on keywords. SEO experts will tell you that your keyword is what gets you at the top of the search list. However, Slyce, creators of Craves has decided to think out of the box. Instead of relying on keywords, Slyce has created Craves – an app that uses image recognition for producing visual search results.
Craves is a fashion-focused app that uses snapshots and pictures of clothes and shoes to search for visually similar results in minutes.
Scott Cormier, the co-founder of Craves, was inspired by watching his wife, Nadine, use her smartphone to help with her shopping. “She’d routinely snap photos or save screenshots of outfits she wanted to track down later,” he says. “She’d save them all to an album on her phone and then try to track them down via Google, Pinterest, etc. whenever she’d have a spare moment”, he said.
This was a really accurate consumer insight – women are known to save pictures of the things they love, even save pictures of people they do not know because they want the dress or shoes in the photo.
You should know that Craves is more than just another shopping app; a social factor has been shoppers to follow friends and influencers, as well as browse through trending items and favourite results.
Craves features fashion items from popular stores like Yoox, Nasty Gal, Saks Fifth Avenue, Lord and Taylor, Neiman Marcus, ASOS, Mango, Singer22, Luisaviaroma, Forzieri, Silver Jeans, Coach, etc. çraves is avaliable on iTunes.