7 Memorable Quotes From Cannes Lions Festival 2015

This year’s Cannes Lions Festival of Creativity was graced by a number of professionals from a pool of industries.

Each session provided simple advice and insight that will help build stronger marketing strategies.

Here are 7 quotes from various experts:

“Hi, it’s the plants on the phone. They say they need watering… ”
– Kati London, senior researcher at Microsoft’s Research’s FUSE lab

“Nobody makes rational brand decisions; we just think we do. ”
– Dr. Itiel Dror, consultant and researcher in cognitive neuroscience, University of London

“The more fun you have, the more creative you will be.”
– Jessica Walsh, Art Director, Designer, Partner, Sagmeister & Walsh

“Our attention span in 2012 was 12 seconds; today it’s 9. For context, the attention span of a goldfish is 8 seconds. ”
– Ryan Seacrest, Actor and Producer

“Distribution is key; content is queen. ”
– Dr. Karen Nelson-Field, Director, Centre for Digital Video Intelligence, University of South Australia Business School

“‘Viral’ is one of the most grossly misused terms in marketing today. ”
– Dr. Karen Nelson-Field, Director, Centre for Digital Video Intelligence, University of South Australia Business School

“Smart partnerships and personalization that’s relevant are two of the most important things for the future of marketing.”
– Anna Hill, Chief Marketing Officer, The Walt Disney Company, UK & Ireland

No Comments Yet

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

 

FOLLOW US ON