2Baba Is The First African Act To Be Hosted At The Home of Italian Inventor & Tycoon, Gaspare Campari

Sure you’ve seen pictures and videos of 2baba Idibia in Milan and you’re wondering what the trip is all about.

Duomo!!! 500yrs to arrange. ?

A photo posted by Innocent Idibia (@official2baba) on

Idibia is being hosted this week at the Campari house situated on the outskirts of Milan, following a special invitation from the respected Italian organization.

2baba, who happens to be the Nigerian brand ambassador for Campari, is the first African act to receive such honour in the company’s existence which spans over 140 years.

2Baba at Home of Campari 22

Idibia was taken on a tour round the Home of Campari, which consists a massive Campari global headquarters, a multi-purpose venue, first-class museum, and an academy. Also, the building housed two generations of the famous Campari family.

2Baba at Home of Campari 19

2Baba at Home of Campari 20
2baba at the Campari Galleria
Efe Omorogbe, Thadeus Abugu, Abayomi Ajao, 2Baba, Okonkwo Chukwunonso and Ndubuisi Onyenanu
2baba and his Manager, Efe Omorogbe with Head of Marketing, Brian Munro, Abayomi Ajao and Campari Nigeria distributors, Thadeus Abugu, Okonkwo Chukwunonso and Ndubuisi Onyenanu
2Baba at Home of Campari 23
2Baba at the Home of Campari in Milan, Italy

2Baba at Home of Campari 21

It doesn’t end there.

The Campari Senator brewed his own Campari cocktails and had a lavish lunch at the summer home of the company’s founder, Gaspare Campari.

2Baba at Home of Campari 13
2baba the mixologist… Step 1
2Baba at Home of Campari 15
2baba the mixologist… Step 2
2Baba at Home of Campari
Molto Bella 2Baba!

Idibia joined the likes of global celebrities like Eva Mendez, Penelope Cruz, Salma Hayek, Milla Jovovich, Benicio Del Toro, Eva Green and Kate Hudson, that have either paid a visit or participated in signature Campari activities since the drink was first brewed in 1860.

The visit, Idibia says, is a continuation of his amazing relationship with Europe where he won his first-ever international award at the MTV Europe Music Awards in Portugal 11 years ago.

Still in Milan, the Campari Senator has participated in a workshop at the Campari academy, visited Italian landmarks, taken a tour of relevant facilities and worked with select experts to create his own special Campari cocktail.

He is accompanied by his friend and manager of many years, Efe Omorogbe. Also on the trip is Head of Marketing, Brian Munro, Abayomi Ajao and public relations expert, Ayeni Adekunle who is the founder of Campari’s digital agency, ID Africa.

Abayomi Ajao, Ayeni Adekunle and 2Baba at Home of Campari
L-R: Head of Marketing, Brian Munro, Abayomi Ajao, Public Relations Expert, Ayeni Adekunle, Campari Senator, 2baba Idibia, Campari academy trainer
Head of Marketing, Brian Munro, Abayomi Ajao, Campari ambassador, 2Baba and Campari academy trainer, at the home of Campari in Milan, Italy on Wednesday, August 3, 2016
Head of Marketing, Brian Munro, Abayomi Ajao, Campari ambassador, 2Baba and Campari academy trainer

The team is expected back in Lagos by the weekend.

Watch videos from the trip below.

Meanwhile, we’re anticipating the name of 2baba’s Campari cocktail.

No Comments Yet

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

 

FOLLOW US ON